The power of your personal brand and how to build it

In today’s digital world, it’s essential to have a strong personal brand in order to stand out from the competition. We explore how a personal brand can increase your value to employers – whether you’re looking for a role or hoping to progress.

3 mins read
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over 1 year ago

​​​Personal branding is the practice of creating, managing, and influencing your own brand. Everything you want people to know about you is your personal brand. While you can’t control how others perceive you, you can take strides to ensure you highlight the best parts of yourself. It involves taking control of how you present yourself to the world and making sure you are seen in a positive light.

The adage ‘It’s not what you know but who you know’ isn’t exactly true – it’s more about who knows you and how they see you. It’s not only professional accolades that help professionals progress in their careers, but who they are as people as well.

Just as a company works to promote its business to clients, customers, candidates and employees, to stand out from competitors, individuals can also market themselves to employers and other professional contacts in their network. Your experience, expertise, values, personality and everything that makes you unique can contribute to your personal brand.

How to build your personal brand

Here are some tips to help get you started and keep up the momentum:

1. Define your target audience

Knowing who you want to reach with your personal brand is essential for success. Research your target audience and consider what kind of content, tone and style of communication will resonate with them.

2. Set yourself apart

Your brand must be an honest representation of yourself if you are to highlight your unique skills and traits. Think about the qualities and experiences you can use to set yourself apart and emphasise how you’re different from others.

3. Create a compelling message

What values do you stand for as a person? Creating a tagline or mission statement is a great way to articulate your personal brand in a concise, memorable way. Your message should be one of positivity and optimism.

4. Build an online presence

Social media is essential for building an online presence. Choose the platforms that make the most sense for your target audience and start creating content around your personal brand. You might decide to build your own website as well – some use this as a way of showcasing their portfolio of previous work and their ‘about me’ page.

5. Be a thought leader

Sharing your knowledge with others adds value to your social media profiles and people will recognise you as an authoritative voice on a subject and a trustworthy source of information.

6. Be approachable

While you want to show your professionalism, you don’t want to overdo it by using jargon or words that most people wouldn’t use in everyday conversation. Using language that shows you’re a person and not a corporate robot will help others identify with you.

7. Be consistent

In order to ensure your brand is successful, you need to be consistent. Keep your message and branding consistent across all your platforms and maintain an active presence. This shows your authenticity and builds trust in your audience.

8. Keep up with trends

To ensure your brand stays relevant and cutting-edge, you must be up to date with trends and know what people are interested in now. Stay abreast of industry news, what your competition is doing and check in regularly with your contacts.

9. Monitor your progress

Set goals, track your progress and measure the success of your efforts. Use analytics tools to analyse the data and adjust your tactics accordingly. Everything you do must be intentional and have a purpose.

10. Network

Networking is essential to building a successful personal brand. Develop meaningful relationships with your peers in the industry and look for opportunities to collaborate.

11. Take constructive criticism

Most people will shy away from criticism they don’t want to hear, but it’s useful for improving your personal brand and adjusting your strategy. Listening to your audience is another way to connect with them and keep learning.

Building a strong personal brand takes some work, but it’s worth it in the end, allowing you to unlock new opportunities and set yourself up for success.

To find your next opportunity, or the perfect professional to join your team, contact us today.

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Tackling hiring fraud guidance – free download
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Tackling hiring fraud guidance – free download

Hiring fraud is an insidious practice that undermines trust and poses significant financial and reputational risks for businesses. As employers strive to find the right talent, they must remain vigilant against fraudulent activities that can tarnish their operations and brand integrity.

Hiring fraud manifests in various forms, from falsified credentials and fabricated work histories to identity theft and impersonation. These tactics often deceive even the most astute recruiters, leading to the unwitting employment of unqualified or dishonest individuals. The consequences can be dire, ranging from decreased productivity and morale to legal liabilities and damage to company reputation.

Detecting fraudulent applications has become increasingly challenging. However, employers can use several strategies to safeguard their recruitment processes.

Most recently, Reed has contributed to the first guidance of its kind to help organisations protect their recruitment practices. ‘Tackling hiring fraud: the response to a growing problem’ serves as a frontline tool in the battle against fraudulent hiring activity.

Steps to a secure hiring process

The guide, fronted by the Better Hiring Institute, identifies nine types of fraudulent activity: reference fraud, qualification fraud, fake application documents, CV-based fraud, employment scams, manipulation of artificial intelligence, dual employment, immigration fraud and fraud as a result of recruitment agency usage. Each is addressed in detail with case studies and expert guidance on prevention.

As a rule, thorough background checks are indispensable. Employers should verify the authenticity of educational qualifications, professional certifications, and employment histories provided by candidates. Utilising reputable background screening services, such as Reed Screening, can help uncover discrepancies and ensure that prospective hires possess the credentials they claim.

Identity verification measures are essential. Adopting biometric authentication or identity verification technologies will help, reducing the likelihood of impersonation and identity theft.

Stringent interview processes can also serve as a deterrent against fraudulent candidates. Conducting multiple rounds of interviews, including in-person assessments, and soliciting detailed responses can identify genuine candidates from impostors.

Technology can automate and streamline recruitment processes. Candidate tracking systems equipped with fraud detection algorithms can flag irregularities in applications, adding a further layer of protection.

It can also help to raise awareness of hiring fraud with your employees – encouraging them to report suspicious activities and provide avenues for whistleblowing. Providing guidance on how to spot red flags can have a ripple effect, protecting both the business and employees from falling victim to fraud in their career.

Protect your business with our hiring fraud guidance – free download

Technology has enabled criminals to take advantage of traditional recruitment processes, and organisations must adapt if they are to avoid CV fraud, employment scams, manipulation of AI tools and many more tactics.

Reed Screening, together with Better Hiring Institute and other partners, have defined hiring fraud as any fraud committed during the hiring process, which may be committed by an individual against an organisation, or by an entity against a jobseeker.

This comprehensive guide, ‘Tackling hiring fraud: the response to a growing problem’, identifies how employers can protect their organisations, using expert advice on how to prevent the most common criminal activity.

"Employers should be very worried about hiring fraud. At Reed Screening, we have made huge progress over the last few years in making hiring faster globally, including being referenced by UK government for our work on digital right to work. However, with the development of technology and improvements in the speed of hiring, we have seen an acceleration and amplification of fraud."

Keith Rosser
Director of Group Risk & Reed Screening – Reed

The new Better Hiring Institute free guide on tackling hiring fraud, co-written by Reed Screening and Cifas, contains a really useful checklist for HRDs (human resources directors) and CPOs (chief people officers) to use to ensure the company they represent has all the right defences in place.

Download our free hiring fraud guidance to help safeguard your organisation using the button at the top of this page.

Hiring fraud: how to safeguard your organisation
6 mins read
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Hiring fraud: how to safeguard your organisation

​To combat the rising tide of hiring fraud, Reed Screening recently joined forces with the Better Hiring Institute and fraud prevention experts Cifas and ST Smith, to launch guidance for employers. This free, comprehensive eBook is now available to download and provides the latest insight into the gravity and scale of threat facing organisations today.

Complete with case studies highlighting common criminal activity, such as resume fraud and employment scams, the guidance offers solutions to counter these tech-based crimes, helping to protect your recruitment teams from falling victim to imposters and impersonators.

We spoke to Keith Rosser, Director of Group Risk & Reed Screening – Reed, about the new guide, Tackling hiring fraud: the response to a growing problem.