Enhance your recruitment approach with AI tools

Are you using AI in your recruitment strategy? AI hiring tools provide advantages like speeding up the recruitment process, improving interview questions, and reducing bias. In this piece, we explore how you can leverage AI to enhance your hiring approach.

3 mins read
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7 months ago

Unleashing the potential of AI in recruitment

Artificial intelligence (AI) is changing the recruitment industry and changing the way companies hire. Here are several ways in which AI can enhance the efficiency and effectiveness of the recruitment procedure:

Automate repetitive tasks

A significant benefit of using AI recruitment tools is their ability to automate repetitive tasks. These tasks could include sorting through resumes, scheduling interviews, and sending follow-up emails. AI simplifies tasks, giving recruiters and managers more time to focus on important parts of hiring.

Streamline candidate screening

Traditional screening methods can be time-consuming and susceptible to human errors. AI has the ability to rapidly scrutinize numerous resumes and pinpoint the top applicants based on set standards. This not only accelerates the screening process but also guarantees that no potential candidate is overlooked.

Gain valuable insights

AI can provide essential insights that assist recruiters and hiring managers in making informed decisions. Predictive analytics can forecast a candidate's job performance and compatibility with the company's culture. This will enable the hiring manager to determine if the job seeker is a suitable match for the organization.

AI recruitment tools can also analyse a candidate's social media profiles to gain insights into their personality and values. This knowledge can help hiring professionals make more unbiased and data-driven hiring decisions. Discover more about social media screening.

A creative application of AI in recruitment is the development of AI-driven interview questions. This technology utilizes machine learning algorithms to examine the provided criteria and generate relevant interview questions. The system considers the job title, skill set, and level of experience. It then formulates questions that effectively assess if a candidate is a good fit for the position.

Introducing Reed's interview question generator

Reed's interview question generator utilizes AI algorithms to produce interview questions, according to the specifications provided by the employer. It's an influential instrument.

The instrument features a user-friendly interface, enabling employers to input job specifics and receive a set of questions. You can download the list as a Word document for your interview.

Additionally, you can copy it to share with a coworker or include it in another document. This instrument is beneficial for recruitment managers in numerous ways. It assists recruitment managers in various ways.

Employers can access Reed’s interview question generator online here.

Tailoring your interview questions

First, enter the job title, seniority level (e.g. entry-level, middle management, board level), and industry for hiring. Then, select up to three soft skills that you want in your perfect candidate. Choices encompass skills such as emotional intelligence, creativity, business savvy, analytical reasoning, and more.

In a matter of minutes, the tool will generate a set of tailor-made interview questions for candidates.

With your questions drafted, you can rearrange the order, select different skills, regenerate the entire set, or lock your preferred questions and modify the rest.

How does the tool adapt to different industries and job roles?

This AI-driven interview tool allows businesses to tailor interview questions to their specific needs. The selection criteria include the job role, required skills, level of experience, and more. The tool uses these factors to create questions that match the job and the company's requirements.

You can use the interview question generator for any job position. You can either select one from the provided list or input your own. It also covers 27 sectors, ranging from engineering and production to insurance and retirement plans.

Reed's interview question generator can assist in evaluating candidates with pertinent questions. You can use it for recruitment in a tech startup or a manufacturing firm.

Maximising hiring success with AI-generated questions

Expertly crafted interview questions are essential for evaluating a candidate's capabilities, experience, and fit for a role. Employers can now leverage our advanced interview question generator tool to assist them in making informed hiring decisions. Interview questions facilitate a deeper understanding of a candidate's abilities. They also promote a fair interview process, minimize bias, and elevate the standard of recruitment.

This tool helps employers save time, improve candidate experience, and achieve better recruitment results. The interview question generator benefits specialized roles or industries that require specific skills or experiences. By generating tailored questions, the tool helps employers in assessing whether candidates possess the unique skills required.

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Master the art of prioritization so you can be productive

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Find your tribe (and don’t be afraid to ask for – and provide – help)

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Hiring fraud is an insidious practice that undermines trust and poses significant financial and reputational risks for businesses. As employers strive to find the right talent, they must remain vigilant against fraudulent activities that can tarnish their operations and brand integrity.

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Steps to a secure hiring process

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Protect your business with our hiring fraud guidance – free download

Technology has enabled criminals to take advantage of traditional recruitment processes, and organisations must adapt if they are to avoid CV fraud, employment scams, manipulation of AI tools and many more tactics.

Reed Screening, together with Better Hiring Institute and other partners, have defined hiring fraud as any fraud committed during the hiring process, which may be committed by an individual against an organisation, or by an entity against a jobseeker.

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"Employers should be very worried about hiring fraud. At Reed Screening, we have made huge progress over the last few years in making hiring faster globally, including being referenced by UK government for our work on digital right to work. However, with the development of technology and improvements in the speed of hiring, we have seen an acceleration and amplification of fraud."

Keith Rosser
Director of Group Risk & Reed Screening – Reed

The new Better Hiring Institute free guide on tackling hiring fraud, co-written by Reed Screening and Cifas, contains a really useful checklist for HRDs (human resources directors) and CPOs (chief people officers) to use to ensure the company they represent has all the right defences in place.

Download our free hiring fraud guidance to help safeguard your organisation using the button at the top of this page.

Hiring fraud: how to safeguard your organisation
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​To combat the rising tide of hiring fraud, Reed Screening recently joined forces with the Better Hiring Institute and fraud prevention experts Cifas and ST Smith, to launch guidance for employers. This free, comprehensive eBook is now available to download and provides the latest insight into the gravity and scale of threat facing organisations today.

Complete with case studies highlighting common criminal activity, such as resume fraud and employment scams, the guidance offers solutions to counter these tech-based crimes, helping to protect your recruitment teams from falling victim to imposters and impersonators.

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Q: How worried should employers be about hiring fraud – what are the worst-case scenarios?

A:Employers should be very worried about hiring fraud. At Reed Screening, we have made huge progress over the last few years in making hiring faster globally, including being referenced by UK government for our work on digital right to work. However, with the development of technology and improvements in the speed of hiring, we have seen an acceleration and amplification of fraud.

The worst-case scenario could be hiring a bad actor who defrauds the company for significant amounts of money leading to job layoffs and even worse. It could be organised criminal groups putting someone inside an organisation from where they can do significant harm through data theft or financial fraud.

Q: Are some organisations more at risk than others?

A:The risks are different. Financial institutions are clearly big targets for organised crime or even individual bad actors. But hiring fraud includes sex offenders getting work with the vulnerable through new ways of changing identity. Hiring fraud also includes unqualified people getting into roles by falsifying their claims on CVs, such as unqualified nurses let loose on wards.

Digital right to work has changed the way illegal working presents itself, meaning all companies are exposed to hiring fraud that involves illegal working.

Q: Are there statistics that illustrate the impact of hiring fraud, compared with pre-AI times?

A:Stats from Cifas’ Fraudscape 23 report include:

  • An 84% rise in false identities

  • Deepfake videos increasing at an annual rate of 900%

  • 10% of UK adults have lied about their degree qualification within a 12-month period, compared with 8% in 2021

A study by Forbes in 2023 also found that 70% of workers lie on their CV.

Q: The new guidance lists fraud across many areas. Can you highlight a few of the most effective tools and practices to detect/prevent them?

A:The two current greatest threats to employers are arguably ‘reference houses’ and artificial intelligence (AI). Reference houses are sophisticated, organised attempts at helping people deceive the hiring process. Over 100 reference houses were identified in 2023 alone. AI is already being abused by some jobseekers to fool interview processes or identity systems through deep fakes. For both it is essential employers have access to known databases of reference houses, use referencing providers with built-in technology to identify reference houses.

At Reed Screening, we typically flag a few reference houses a month using technology. With regards to AI, employers need to decide what their position is on its use by applicants. The most sensible approach is to allow it, as studies have shown its value in attracting Gen Z workers – but be sure to provide information and rules on how to use it correctly when hiring.

Reed Screening spoke alongside Lord Holmes, academics, legal professionals, and industry at a recent parliamentary briefing on AI in hiring, and we are soon to co-launch the first set of industry best practice on the subject.

Q: Of the different types of hiring fraud, which do you feel presents the biggest challenge for organisations?

A:While a number of areas such as the changing nature of immigration fraud, reference houses, and employment scams are rapidly on the rise and posing important questions to business, the single biggest issue is going to be the misuse of AI in hiring. It is already here with industry studies suggested seven-in-10 job applicants have already used AI in some way during their job search.

AI has a lot of exciting benefits and will create a lot of positive opportunities, but it can be misused too. How will companies in future ensure they are hiring the right people when ChatGPT can be employed with competency-based applications and interviews? AI-powered services are already in place tailoring en masse whatever jobseekers put on their CV to meet the requirements of multiple jobs, and deepfakes and associated technology are developing at a fast rate to impersonate people, driving identity fraud and fooling employers.

We are in the foothills about to start the climb, but the pace of change will be like nothing we have seen before. The only comparison I can draw would be the dawn of the internet. AI will be that impactful on hiring.

Q: How might overstretched businesses cope with the costs of implementing/updating safeguarding measures?

A:The challenge for employers is that hiring fraud and available technology to combat it are continuously evolving. Outsourcing is not only the easiest way to remedy this, it is usually the most cost-effective solution too. With many screening companies operating now owned by global firms, never has it been more important to choose the right specialist developing the future policy, legislation, and systems needed to respond.

Q: What action should organisations take if they suspect fraudulent hiring activity?

A:The free guide, spearheaded by the Better Hiring Institute, ‘Tackling hiring fraud: the response to a growing problem’, and co-written by Reed Screening and Cifas, contains a useful checklist for human resources directors and chief people officers to ensure their organisation has all the right defences in place. In terms of reporting issues, it depends on the type and nature of the fraud. If the fraud has been perpetrated by a recruitment agency or job board, this can be reported to the Employment Agency Standards Inspectorate to deal with non-compliant recruitment agencies.

Depending on the severity of the fraud, organisations may well also need to inform insurers, external auditors, and the police. Where an organisation identifies an individual applicant who has committed hiring fraud, in most cases this person will be rejected from the role on the grounds of dishonesty.

Q: How else can Reed Screening help employers?

A:Reed Screening is redefining employment screening. Having worked with the UK Home Office to develop digital right to work, we have since worked with various UK government departments to develop ways of making hiring the faster. Our work in parliament has led to a range of changes and will continue to do so. All of that means Reed Screening can advise hirers on what the future holds, not just on what current legislation says.

As a UK-based, 24-7, family-owned business, we lead on UK employment screening while also having the capability to conduct screening globally. We have recently built brand-new technology platforms with a real focus on speed and candidate journey. As one of the biggest hiring organisations in the UK, we understand the importance of hiring quickly and efficiently with a strong candidate focus.

Our various roles across industry and UK government mean we are setting the new standards for hiring including national hiring frameworks, setting the standard on hiring fraud, and setting the direction on AI in hiring. Reed Screening also chairs the Criminal Records Trade Body as well as running the largest series of free webinars for employers on all aspects of screening and onboarding.

Download the free guide now: Tackling hiring fraud: the response to a growing problem.